The Chappies facts needed a refresh! So, the brand briefed Ogilvy & Mather Cape Town to come up with a fun campaign to introduce a new bunch of interesting “Did You Know” facts to the iconic Chappies wrappers. The brief asked for us to source new facts as well as generate unique illustrations to sit alongside each fact. Once the facts had been sourced, rigorously fact-checked and approved; Ogilvy & Mather then partnered with Jaco Haasbroek to bring each fact to life, with his incredible illustration style.
We created a campaign to crowd source new facts from the people who love Chappies the most - the SA public. Fans were able to submit their facts through the Chappies social media pages and in total, over 50 000 facts were submitted. The tens of thousands of submissions were then whittled down to a select few, through a rigorous fact-checking process. We then briefed Jaco to help us bring these facts to life through illustration.
ABOUT THE BRAND (From Wikipedia)
Chappies is a brand of bubblegum introduced in South-Africa in the late 1940s. Chappies was created by Arthur Ginsburg while working for Chapelat, a Johannesburg based confectionery manufacturer, as a competitor for the well established Wicks bubblegum.
The innovations of Arthur Ginsburg launched the Chappies brand into a position where the name Chappies became synonymous with the word bubblegum. The first innovation was the business model. While the Wicks branded gum was sold for 1c per piece, the smaller Chappies gum was sold at 1c for two pieces. This led to Chappies gaining value as currency as shopkeepers would give change in the form of gum. The second innovation was the inclusion of "Did you know" trivia on the inside of the wrappers.
Original Pencil Sketches.
Original Pencil Sketches.
Original Pencil Sketches.
Original Pencil Sketches.
A chameleon can move its eyes in two different directions at the same time.
12% of twins are left-handed.
2% of the world's population are natural redheads.
A chameleon changes colour depending on its mood, not its surroundings.
A male seahorse carries the baby.
A normal human head sheds 100 to 150 hairs per day.
A watermelon consists of 92% water.
An octopus has three hearts.
Ancient Egyptians shaved their eyebrows to mourn the death of their cats.
Athazagoraphobia is the fear of being forgotten or ignored.
Caterpillars have more muscles than humans.
Tropical rainforests have the largest variety of plants and animals, followed by deserts.
Dinosaurs are ancestors of chickens.
It takes more than 80 muscles to say one word.
Jellyfish consist of over 95% water.
Macadamia nuts are toxic to dogs.
Russia covers nine time zones.
South Africa has 11 official languages, more than any other country.
Spider silk is stronger than steel.
The lifespan of a single red blood cell is 120 days.
The average lifespan of a human hair is 3 to 7 years.
The Mona Lisa has no eyebrows. It was fashionable in Renaissance Florence to shave them off.
The Nokia tune is based on a 1902 Spanish guitar melody.
The Taj Mahal was a symbol of love built by Shah Jahan, in memory of his wife who died during childbirth.
The word "dude" originally referred to an inexperienced cowboy.
The word tsunami comes from the Japanese word meaning “harbour wave”.
Your hair grows faster in summer and slower in winter.
Cape Town is the only city in the world situated on both the Indian and Atlantic oceans.
A crocodile swallows stones to dive deeper into water.
An elephant can pick up a needle with its trunk.
Apples are part of the rose family.
Crocodiles cannot stick their tongues out.
Legend states that coffee was discovered in Africa by an Ethiopian shepherd.
Millions of trees in the world are accidentally planted by squirrels that bury nuts and do not dig them up.
The modern Russian alphabet contains 33 letters.
The Peregrine Falcon can dive at over 300km/h, making it the fastest animal in the world.
The surface of the sun has a temperature of 6000 °C.
149. Some spiders can live at a height 20 000ft, they rely on bugs blown by the wind for food.
Venus is the hottest planet in our solar system.
The first woman to win a Nobel Prize was Marie Curie in 1903.
Without a doubt, this has been my favourite project. I grew up buying Chappies and always enjoyed reading the fun facts. If someone had told me as a kid that I would one day get to make the illustrations that go alongside the facts, I would have thought it to be impossible. I really enjoyed the process of trying to conceptualise and translate each fact into a basic illustration. At first, it was a little daunting having to illustrate 170 facts, but the agency and client gave me creative freedom and allowed me to create the illustrations at my own pace which in turn gave me the confidence to execute it to the best of my abilities. It was an amazing opportunity and I am honoured to be associated with a brand that has been so thoroughly woven into South African culture. I hope that my illustrations will add some value to an experience that so many people are familiar with, and have come to love.
Thanks for looking. To view all of the individual illustrations, go HERE.
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