Tru-Cape

I was approached by A Few Good Men to do some illustrations for Tru-Cape's Tru/False Campaign. In addition to being used on banners in store, the illustrations were also animated for TV.
TRU: An apple a day really can keep the doctor away. Apples help reduce the risk of heart disease, strokes, diabetes and cancers.
TRU: Apples boost your body and mind. They're rich in vitamins, minerals and antioxidants to strengthen your immune system.
TRU: Apples help keep you lean. They’re almost fat-free, and full of fibre that aids digestion.
FALSE: The longest recorded apple peel was almost 1km long. It was a Granny Smith and was peeled by a 93-year-old grandfather called Jim Smith.
FALSE: A 1.5 metre apple tree was once found in a man's stomach. It was in full bloom and grew apples almost year-round.
FALSE: The world's heaviest apple weighed 74kg. It took 4 men to lift and 1082 people to eat.
FALSE: The world's heaviest apple weighed 74kg. It took 4 men to lift and 1082 people to eat.
Thanks for looking.
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